2 years ago

Striking the Myth of the Press Release

An artist stays years honing his craft. He writes world-class songs and performs them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and admired. The lesson: test videos would be the secret of becoming a famous artist. Wait, you say, the demo tape was just an instrument, just his way of promoting his talent. It is his ability as an artist that got him the contract and made him popular. You are right, needless to say. He may have become just like famous if a record executive found him in person, or learned about him from a friend, or as a result of a variety of other events. Which brings us to the news release. Somehow, the news release has had o-n a magical status since the alpha and omega of publicity. Wanna become rich? Send a news release. Wanna become popular? Press release. Want to get on the cover of Newsweek? Press release. Advertising 'gurus' are springing up all over the Internet offering the news release while the answer to all advertising problems. Only knock out a launch, large email it to journalists, sit back and await Oprah to call. It's a cruel joke. Listed here is the reality: the news release is no more important to your potential of scoring free advertising than the test tape was to the artist friend. If he had no ability, if his songs sounded like waste, the very best recorded demo tape on the planet wouldn't get him signed. Ditto for the publicity seeker. If you do not have a tale to tell, your press release is utterly useless. I am maybe not knocking the news release -- it is a significant instrument. But it is just that: a tool. It's maybe not the first thing you'll need to consider when it comes time to find promotion. In fact, it's one of the last. And it's not even absolutely necessary (I have gotten plenty of publicity with only a pitch letter, a fast e-mail or perhaps a phone call). In the event that you worship at the shrine of the press release, it is time and energy to rearrange your priorities. Here, then, are the things that are MORE crucial than a news release in creating publicity: 1. A news-worthy story. This is actually the equivalent of our musician's ability. It is the very basis for the promotion efforts. Without it, your news release means nothing. To understand about how you can develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'? 2. Learning how to think like an editor. Oh, what a side you'll have in rating press total these pr release worshippers once you learn how to get in the head of an editor. Give an editor what he wants in the way he wants it and you'll do great. I have got a whole article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust in me, it'll produce a world of difference. 3. Importance. Browse here at the link Halbertology Announces the Release of Their Latest Gary Halbert Inspired Course to check up the meaning behind it. Tie-in with a news event, make your self part of a development, piggy-back on a larger competitor's story, but, by all means, make your story part of the image that's greater than your business. Halbertology Announces The Release Of Their Latest Gary Halbert Inspired Course contains more about where to acknowledge this activity. Reports which exist in a vacuum quickly run-out of oxygen. 4. Persistence. Sending out a press release and waiting for results is lazy and ineffective. If you really believe in your history, and you believe that it is right for a certain media outlet, you need to fight to make it happen. Call or email the publisher to pitch your story BEFORE giving the release. Http://Finance.9wsyr.Com/Inergize.Wsyr/News/Read/30048062/Halbertology Announces The Release Of Their Latest Gary Halbert Inspired Course contains more concerning how to acknowledge it. If one editor says no, decide to try someone else. When they all say no, return at them with an alternative story perspective. Get extra info on this related site by navigating to http://www.koamtv.com/story/29281148/halbertology-announces-the-release-of-their-latest-gary-halbert-inspired-course. Getting promotion involves so much more than simp